Nawgum’s design contains four sections — two arms and two bumpers —
that each feature uniquely molded textures within calculated
measurements for grazing gums. The arms replicate what most children
prefer to gnaw: a finger. These sections are soft and rubbery on the
surface, with a slightly hardened middle, to simulate a bone. The arms
are also deliberately situated in opposite directions to help the child
maneuver the device.
Get to Know Nawgum
Nawgum (patent pending) is the all-in-one teether for babies ages
zero to 24 months. Unlike other products, this universal teether is
designed to manage all areas of the mouth, and during all three stages
of baby’s oral development: gumming, front and side teeth and back
molars. Nawgum eliminates the need to purchase multiple products over a
prolonged period of time as baby cuts his or her new teeth. Nawgum is
the first and last step to soothing baby’s sore gums throughout the
entire teething process.
Nawgum is non-porous, seamless, and made with food grade silicone.
The teether is also nontoxic, BPA-free, and Consumer Product Safety
Commission (CPSC) compliant, which is a prerequisite for many vigilant
parents today. Additionally, Nawgum is dishwasher safe, allowing for
quick and easy sanitization.
How Nawgum Was Born
Four years ago, an inventive mom noticed something profound. Her
six-month-old daughter could not be satisfied with traditional teething
toys, especially when dealing with those back molars. She was either
disinterested in most teethers or, worse, they were consistently gagging
her, making this mom feel very uncomfortable. That’s when Mello &
Co. founder and product developer, Sue Kellogg, made the choice to
design something better.
After consulting with a group of dentists, an orthodontist, and a
pediatrician, Kellogg was armed with information to help determine how a
product could be universally developed for an average child’s mouth.
The size and weight of Nawgum, along with preferred textures, were born
from Mello & Co.’s product research and a successful six-month field
study with children up to age two.